Tim-Test-Template
THE SHADE STORE - PRIVACY POLICY
Introduction
This privacy policy (the “Privacy Policy”) should be read together with, and is incorporated by reference into, the Site's terms of use (the “Terms of Use”). All capitalized terms not defined herein shall have those meanings prescribed to them in the Terms of Use.
The Shade Store respects the privacy of our customers and the users of our Site and has instituted the policies and practices described in this Privacy Policy to handle your personal information in a responsible manner. This Privacy Policy describes the types of personal information we may collect from you when you visit our Site, how we use and protect this information, and when we share it with third parties or affiliates, among other things.
BY ACCESSING OR USING THE SITE, YOU ACKNOWLEDGE, UNDERSTAND AND AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY POLICY AND YOU CONSENT TO THE COLLECTION, USE, AND DISCLOSURE BY THE SHADE STORE OF THE INFORMATION ABOUT YOU AS DESCRIBED HEREIN. PLEASE DO NOT SUBMIT YOUR PERSONAL INFORMATION IF YOU DO NOT WANT IT TO BE COLLECTED, USED, AND DISCLOSED AS DESCRIBED IN THE PRIVACY POLICY.
International Users
Personal information that you submit to this Site will be collected, processed, stored, maintained, disclosed and disposed of pursuant to the applicable laws of the United States. If you are a Non-U.S. User, you: (i) understand and consent to the collection, maintenance, and processing of such personal information in and to the United States; (ii) acknowledge that such personal information will be stored on servers located outside your country or other local jurisdiction; and (iii) consent to the transfer of such personal information outside of your country or other local jurisdiction. If you do not consent to such transfer, you may not use this Site. U.S. LAW MAY NOT PROVIDE THE DEGREE OF PROTECTION FOR PERSONAL INFORMATION THAT IS AVAILABLE IN YOUR COUNTRY OR LOCAL JURISDICTION.
Modifications to Privacy Policy
You will be notified of any material changes to our Privacy Policy in accordance with applicable law. Your continued use of the Site on or after the date of any such changes or update(s) shall constitute your agreement to any such updated Privacy Policy. We therefore encourage you to refer to this policy on an ongoing basis so that you understand our current Privacy Policy.
Last Update
Our policy was last updated on March 6, 2025.
What Information Does The Shade Store Collect?
The Shade Store collects data that you voluntarily provide on the Site through purchase transactions, the use of our “measure and install,” “to the trade,” free swatches, measures, and in-home consults, or similar features, when you register for an account, request a catalog, or check order status, or that you otherwise provide through phone, e-mail, website-based, chat, mail and phone/text interactions that you submit to us or provide to our sales associates through or in connection with the Site. The Shade Store Site may collect and store “personal information,” including “automatic information.”
“Personal information” is personally identifiable information about or related to you including, but not limited to, your name, company name, billing address, shipping address, email address, telephone number, credit card information, any designs or photographs you or our service providers save or upload on the Site, any personal preferences you choose to provide, transaction details, an assigned password to protect your privacy, and, with respect to trade accounts, your company website, among other things.
“Automatic information” is information that we may collect automatically when you interact with this Site, such as your IP address, browsing actions and patterns, location data, the type of computer you use, and the web browser you use. Automatic information also includes "cookies" and "web beacons." A "cookie" is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. Among other things, cookies provide a means for us to keep track of your online patterns and preferences. By understanding which areas of the Site you visit, cookies allow us to present information, products and services that are of personal interest. Most browsers are initially set up to accept cookies. You can change your browser so that it will not automatically accept cookies. However, if you do so, it is possible that some portions of the Site may not function as intended. "Web beacons", also known as clear GIFs or single-pixel GIFs, are small image files that we may place on web pages within this Site and within web-based email newsletters that we send. Working in conjunction with cookies, web beacons allow us to accurately count the number of unique users who have visited a specific web page and the number of times those web pages are displayed. We can also use web beacons to let us know how many people opened a web-based email newsletter.
The information we collect automatically may include personal information or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Please see the Choices About How We Use and Disclose Your Information section below for additional details on how The Shade Store responds to do-not-track signals.
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Site are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and devices and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.
How Does The Shade Store Use This Information?
The Shade Store uses this information to provide information on the products and services you are interested in, to provide order quotes, to introduce you to installers via our "measure and install" webpage, to provide information on the products and services that you have ordered or requested, to confirm, process and ship sales transactions, to send order and shipping confirmations, to provide order status information, to contact you with questions or communications about your order, to respond to your customer service inquiries, or to communicate with, and enlist installers, affiliate program participants, and other third parties to provide services in connection with the Site.
The Shade Store also uses this information to enhance and personalize your shopping experience, both online and in our showrooms, to advertise to you (including through our participation in data co-ops and digital advertising networks to deliver advertising that is tailored to your interests), to communicate with you for marketing and promotional purposes (including sending you a catalog, samples, targeted postal pieces, newsletters, or emails); to gauge the effectiveness of such promotional communications; to administer, analyze, and improve the effectiveness of our Site; to document our business activities (including vis a vis installers); and for archival and record retention purposes.
If you do not want to receive solicitations regarding our own and third parties’ products and services, you may unsubscribe from such communications by clicking the link in the applicable communication or by contacting us at consumerinfo@theshadestore.com.
How Can You Access Your Information?
You may access and edit the personal information that is stored in your user account on this Site by signing or logging in on the Site. Simply click on “My Account” link from the home page and enter your email address and password to access your account. You can request password help at any time by clicking on the “forgot my password” link at which time we will email your password to the associated email address. You may also request to access, correct or delete personal information that you have provided to us at any time from our customer service representatives or by contacting us using the contact information below.
How Does The Shade Store Protect Your Information?
We have implemented physical, electronic and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information. While we strive to protect your personal information, we cannot guarantee or warrant that such information, during transmission through the Internet or while stored on our system or otherwise in our care, as the case may be, will be completely secure. Therefore, the provision of such information is done at your own risk. We shall have no liability for disclosure of your personal information due to errors, omissions or unauthorized acts of third parties during or after transmission.
When you create an online account on the Site and become a registered user, you will be asked to provide an accurate email address and create a password. You are responsible for keeping this password confidential and are urged (i) not to share your password or account information with others, (ii) to use a secure web browser, and (iii) to change your password from time to time. If you wish to cancel a password, or if you become aware of any loss, theft, or unauthorized use of a password, please contact us as set forth below.
Does The Shade Store Disclose Your Information to Others?
We may share your personal information with our subsidiaries and/or affiliates.
We may also disclose personal information about you to third party service providers that act on our behalf (“Service Providers”). These Service Providers may provide a variety of services to us including, without limitation, processing credit card payments, providing website hosting, consulting or other technical services related to the Site, assisting us in fulfilling your transactions and customer service inquiries (including Zendesk- please note that personal information collected, stored, used, and/or processed by the Zendesk Group is collected, stored, used, and/or processed in compliance with the CCPA, as amended, and any regulations made under it), updating your customer profile information in the database, advertising (including Rakuten, which uses cookies and tracking devices for interest-based advertising and LiveRamp, with whom we share personal information for the purposes of digital targeting- for more information, see LiveRamp’s privacy policy, available at: https://liveramp.com/privacy/), marketing, and promotional material distribution (including data co-op members and social media companies to which we link on the Site, including links to our Facebook, Houzz, Instagram, Pinterest, and Twitter pages), providing data analytics (note that we use Hotjar in order to better understand our users’ needs and to optimize the Site. Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, etc.) and this enables us to build and maintain the Site with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address, device screen size, device type (unique device identifiers), browser information, geographic location, and the preferred language used to display the Site; You can opt out by changing your “do-not-track” settings; for more information on how to opt out visit https://www.hotjar.com/policies/do-not-track/), providing video hosting and sharing (including Vimeo), assisting in data collection, procuring monthly financing, or fulfilling your request to unsubscribe from our emails, newsletters and/or other promotional materials.
We may enter into strategic relationships with other companies (“Strategic Partners”) who offer products and services that may be of interest to you or which provide materials that are used in certain of our products. If you purchase products containing such Strategic Partner materials from us or otherwise request information on such Strategic Partners’ products or services, we may share your personal information with such Strategic Partner as part of our strategic relationship, in order to provide the information, products and services that you have requested or purchased. Our strategic partners are bound by contract to use the personal information we share with them only for the limited purposes for which we provide it to them and to take reasonable measures to protect the confidentiality, integrity and security of your personal information. They may not use or share your personal information in a manner that would be inconsistent with this Privacy Policy.
We may use and/or disclose to others aggregate information about your demographics and use of our Site in a manner that does not reveal your identity. We may also disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may have breached our Terms of Use or who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, or those of other users of our Site or anyone else who could be harmed by such activities, or when we reasonably believe that the law requires us to do so.
We may transfer or disclose personal information in the event that The Shade Store and/or its subsidiaries or affiliates engages in a business transition, such as a merger, acquisition by another company, the sale of a business unit or assets, or other “change of control” transaction.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. Except for the Global Privacy Control we do not respond to Do-Not-Track signals at this time; however, we have enabled mechanisms to provide you with the following control over your information:
Tracking Technologies and Advertising.
- Google Analytics collects personal information through the Site, including through the use of cookies. For information about how Google Analytics collects and processes data, please visit: https://policies.google.com/technologies/partner-sites. To opt out of having your information used by Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout/ .For more information, please visit Google’s privacy policy at: https://policies.google.com/privacy.
- Additionally, third parties, including Google (through, for example, our use of Google Analytics Advertising Features, including Dynamic Remarketing), may place and read cookies on your browser, or use web beacons to collect information in connection with ad serving on or through the Site, including for the purposes of showing our ads on sites across the internet. Our partners will collect personal information for personalization of ads and may use first-party cookies or other first-party identifiers and third-party cookies and other third-party identifiers for personalized and non-personalized advertising and measurement. Ad serving may be based on users’ visits to our Site or other websites on the Internet, and your activity may be tracked over time and across websites. For information about how Google collects, shares, and uses data, please visit: https://policies.google.com/technologies/partner-sites. You can opt out of Google’s use of cookies or device identifiers by visiting the Google Ads Settings web page at: https://www.google.com/ads/preferences/ For more information, please visit Google’s privacy policy at: https://policies.google.com/privacy You can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page or control the use of device identifiers by using your device’s settings.
- We use the Meta Pixel to analyze user activity on our Site for remarketing and behavioral targeting. The Meta Pixel is triggered when you perform certain activities on the Site, and aids us in displaying Facebook ads to Facebook users who have visited our Site, or Facebook users who share certain characteristics with visitors to our Site. Meta and other third parties may use cookies, web beacons, and other storage technologies to collect information from the Site and from other internet websites, and use that information for the purposes of targeting ads and providing measurement services. Meta may track your activity over time and across websites. For more information about the data Meta collects, please visit Meta’s privacy policy at: https://www.facebook.com/privacy/policy/ For specific information about Meta Pixel, please visit: https://www.facebook.com/business/help/742478679120153?id=1205376682832142 For more information about ad targeting and exercising your choice to opt out of the collection and use of information for ad targeting, please visit: https://www.facebook.com/help/568137493302217 or https://optout.aboutads.info/?c=2&lang=EN.
- Microsoft collects or receives personal information from our users or us to provide Microsoft Advertising (including through individual end user tracking and data sharing with third parties for advertising and marketing purposes). For more information, please visit the Microsoft Privacy Statement: https://privacy.microsoft.com/en-us/privacystatement
- We have also contracted with Yahoo to monitor certain pages of our Site for the purpose of reporting web traffic, statistics, advertisement “click-throughs,” and/or other activities on our Site. Where authorized by us, Yahoo may use cookies, web beacons, and/or other monitoring technologies to compile anonymous statistics about our Site visitors. However, if you choose, you may opt out from Yahoo’s collection of such information outside of the Yahoo distribution network, by visiting: https://legal.yahoo.com/us/en/yahoo/privacy/index.html
Please note that we do not control these third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on NAI’s website, which can be found here: https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options You can also visit the Digital Advertising Alliance’s website, available at https://youradchoices.com/ to use its Consumer Choice Tools.
Can I Unsubscribe?
Yes. The Shade Store honors requests to unsubscribe or opt out from receipt of emails, newsletters and/or other promotional materials (including for emails that we permit other companies to send to their own list of customers or subscribers).
How Does The Shade Store Protect Children’s Privacy?
This Site is a general audience site. We do not knowingly or intentionally collect or maintain personally identifiable information from children under the age of thirteen and no part of this Site is targeted to attract anyone under the age of thirteen. If we become aware that we have collected personally identifiable information from a user of the Site who is under the age of thirteen, we will remove that child’s personal information from our files.
Motorized Window Treatment Integration With Google Home, Alexa, Nest, Apple Homekit (And Other Third-Party Devices)
Our motorized window treatments include a feature that allows you to control your window treatments through a mobile app called “The Shade Store,” available on Apple’s App Store and Google’s Play Store (the “TSS App”), or through third party connected devices, such as Google Home, Apple Homekit, Alexa, Nest, and others. The TSS App is managed and maintained by a third-party supplier and their data collection practices apply when you use the Apps. If you connect our motorized window treatments to a third-party device, we will automatically share information gathered about your use of the products, such as your name, shade positions, room names, and scenes. Please refer to the privacy policies of these third parties for more information about their data collection practices.
Your State Privacy Rights
If you are a California resident, please review our California Privacy Notice.
Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to: consumerinfo@theshadestore.com.
Virginia and Texas provide their state residents with rights to:
- Confirm whether we process their personal information.
- Access and delete certain personal information.
- Data portability.
- Opt out of personal information processing for targeted advertising, sales, and profiling in furtherance of decisions that produce legal or similarly significant effects.
- Correct inaccuracies in their personal information, taking into account the information’s nature and processing purpose.
To exercise any of these rights or appeal a decision regarding a rights request please see the California Privacy Notice below.
Please note that where we collect or use personal information that does not individually identify you (also known as de-identified data), we will not attempt to re-identify such information.
California Privacy Notice
Consumers residing in California are afforded certain additional rights with respect to their Personal Information under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (California Civil Code Section 1798.100 et seq. (the “CCPA”). If you are a California resident, this section applies to you.
Collection, Use, and Disclosure of Personal Information.
In the preceding 12 months, we have collected, used, and disclosed the following personal information for business or commercial purposes:
| Category of information | If and how we collect this information | Business or Commercial Purpose(s) for Collection/Use | How we disclose this information |
|---|---|---|---|
| Identifiers, such as your name, address, phone number, email address unique personal identifier, online identifier, Internet Protocol address, or similar identifiers | Yes, directly from you in accordance with this Privacy Policy; indirectly from you through the use of the Site. | Provide you with our Site; communicate with you; protect and secure our environment; verify, maintain, improve, upgrade, or enhance a product or service; identify and repair errors; market to you; perform analytics. | Disclosed to subsidiaries and affiliates, service providers and to strategic partners to fulfil your request or transaction and for business development and marketing purposes. |
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as contact information, and payment information. Some personal information included in this category may overlap with other categories. | Yes, directly from you in accordance with this Privacy Policy. | Provide you with our Site; communicate with you; protect and secure our environment; verify, maintain, improve, upgrade, or enhance a product or service; identify and repair errors; market to you; perform analytics. | Disclosed to subsidiaries and affiliates, service providers, and to strategic partners to fulfil your request or transaction and for business development and marketing purposes. |
| Protected classification characteristics under California or federal law, such as your age, race, color, ancestry, national origin, citizenship, sexual orientation, or other similar protected information. | No. | N/A | N/A |
| Commercial information, such as records of personal property, products or services purchased, or other consuming histories or tendencies. | Yes, directly from you in accordance with this Privacy Policy; indirectly from you through the use of the Site. | Maintain transaction records; provide you with our products or services; provide you with advertising or marketing services; perform analytics. | Disclosed to subsidiaries and affiliates, service providers, and to strategic partners to fulfil your request or transaction and for business development and marketing purposes. |
| Biometric information, such as genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints. | No. | N/A | N/A |
| Internet or other similar network activity, such as browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | Yes, indirectly from you through the use of the Site. | Detect security incidents; protect against malicious, deceptive, fraudulent, or illegal activity; verify, maintain, improve, upgrade, or enhance a service or device that is owned or controlled by us; identify and repair errors; provide you with advertising or marketing services; perform analytics. | Disclosed to subsidiaries and affiliates, service providers, and to strategic partners to fulfil your request or transaction and for business development and marketing purposes. |
| Geolocation data, such as physical location or movements. | Yes, indirectly from you through the use of the Site. | Protect and secure our environment; verify, maintain, improve, upgrade, or enhance a product or service; identify and repair errors; provide you with advertising or marketing services; perform analytics. | Disclosed to subsidiaries and affiliates, service providers, and to strategic partners to fulfil your request or transaction and for business development and marketing purposes. |
| Sensory data, such as audio, electronic, visual, thermal, olfactory, or similar information. | Yes, directly from you in accordance with this Privacy Policy. | Provide you with our Site; communicate with you; verify, maintain, improve, upgrade, or enhance a product or service; market to you; perform analytics. | Disclosed to subsidiaries and affiliates, service providers, and to strategic partners to fulfil your request or transaction and for business development and marketing purposes. |
| Professional or employment-related information. Such as current or past job history or performance evaluations. | Yes, directly from you in when you apply for a job with us. | Evaluate job applications. | N/A |
| Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)), such as educational history or degree (for applicants). | Yes, directly from you in when you apply for a job with us. | Evaluate job applications. | N/A |
| Inferences drawn from other personal information,, such as predictions about your interests and preferences. | Yes, indirectly from you through the use of the Site. | Provide you with advertising or marketing services; perform analytics; maintain, improve, upgrade, or enhance a product or service. | Disclosed to subsidiaries and affiliates, service providers, and to strategic partners to fulfil your request or transaction and for business development and marketing purposes. |
Personal information does not include: publicly available information lawfully made available from government records, deidentified or aggregated consumer information, or information excluded from the CCPA.
Use of Personal Information
We will not collect additional categories of Personal Information or use the Personal Information we collect for materially different, unrelated, or incompatible purposes from the ones disclosed in this Policy without providing you with notice.
Selling/Sharing Personal Information
We may disclose your Personal Information to third parties in a manner that constitutes a sale or sharing for cross-context behavioral advertising (“sharing”) under the CCPA.
In the past twelve months, we have provided the following categories of information to third parties, as noted above, for this purpose:
- Personal identifiers, such as unique personal identifiers, online identifiers, internet protocol addresses, device information and identifiers, and unique advertising identifiers and cookies; Internet and other electronic network activity information; geolocation information; characteristics of protected classifications under California or federal law; commercial information; and inference information.
We disclosed these categories of information to these third parties in order to market and advertise our products and services; perform analytics; and to maintain, improve, upgrade, or enhance our products or services.
Retention
We maintain your Personal Information for as long as necessary to fulfill our business purpose, to conduct business with you, or as necessary to comply with our legal obligations, resolve disputes, and enforce any agreements.
Notice of Financial Incentive
We may provide one-time promotions in the form of coupons or discounts in exchange for certain personal information including your name, email address, and zip code. The amount and terms of such offers will be presented to you at the time of the offer. You can terminate your participation by contacting us at the email address set forth below. Our estimate of the value of your personal information is the value of the benefit we offer to you, and we have calculated that value based on the expense related to the benefit.
Your Rights
Subject to certain limitations, if you have provided Personal Information to us, you can request:
| The Right to Know |
You have the right to request any or all of the following information relating to your personal information we
have collected and disclosed, upon verification of your identity:
|
| The Right to Access | You have the right to access Personal Information that we may collect or retain about you. If requested, we shall provide you with a copy of your Personal Information which we collected as permitted by the CCPA. |
| The Right to Request Deletion | You have the right to request the deletion of Personal Information we have collected from you, subject to certain exceptions. |
| The Right to Opt Out of the Sale of Personal Information | You have the right to opt-out of the disclosure of your information to certain third parties. If you would like to opt out of the sale or sharing of your personal information, you may exercise your right by modifying your cookie settings, or, you may do so in a frictionless manner by activating Global Privacy Control (“GPC”) opt out preference signal to opt out of disclosures of your personal information through the browser you are using. To learn more about how to activate the GPC, click here https://globalprivacycontrol.org/. |
| The Right to Limit the Use of Your Sensitive Personal Information | You have the right to direct us to limit our use or disclosure of your Sensitive Personal Information. We do not collect or process sensitive personal information for the purpose of inferring characteristics about consumers. We also do not disclose sensitive personal information for purposes other than those specified in section 7027(m) of the CCPA regulations promulgated by the California Privacy Protection Agency. Therefore, we do not offer consumers the option to limit the use of their sensitive personal information. |
| The Right to Correct | In certain circumstances, you have the right to request correction of any inaccurate Personal Information. |
| The Right to Non-Discrimination | You have the right not to receive discriminatory treatment for exercising these rights. However, please note that if the exercise of these rights limits our ability to process Personal Information, we may no longer be able to provide you our products and services or engage with you in the same manner. |
| Shine the Light | Pursuant to Section 1798.83 of the California Civil Code, California residents may request certain information regarding and/or opt-out of our disclosure of personal information to third parties for their direct marketing purposes. |
You may make any of these requests by emailing consumerinfo@theshadestore.com or by calling 800.331.2850. Once we receive your request, we will verify it by asking you to provide certain information, such as identifiers like your email address and phone number. You may authorize an agent to submit a request on your behalf if you provide the authorized agent with written permission signed by you. If you would like to use an authorized agent to exercise your rights, we may require you to verify your identity directly with us and confirm that you provided the authorized agent with permission to submit a request on your behalf.
If you have any questions about this Notice, please contact us at:
consumerinfo@theshadestore.com
21 Abendroth Ave
Port Chester, NY 10573
800.331.2850